Simeon Shaw the fourth is the son of the Shaw hotel dynasty and entertainment/music/wrestling promoter for Promenade Wrestling. He is yet to truly succeed in anything he does, but despite this he is his father's favourite child.
He is described as a "sleazy mix of Shane McMaheon and the kid you knew who was supposed to be a big deal and who flunked out". When seen in The Grapplers Down at Promenade Arena, he is wearing a cheap suit with a windbreaker over the top of it, with sunglasses on the top of his head. He looks similar to a 30-year-old Michael Emperioloni from The Sopranos (tall hair, bad suit, bushy eyebrows) who "looks like he is related to someone who is in charge of things".